ADW
Stop guessing what
your product needs.
Gain clarity through research, behavioral science, UX, and product strategy.
Does any of this
sound familiar?
These are some of the challenges we hear most often from founders and product teams, especially when something feels off, but it isn’t clear what to prioritize next.
“We’ve made changes, but the results still look the same.”
The diagnosis is.
“We keep adding features, but users still seem confused.”
“We know something is wrong, but we don’t know where to start.”
You don’t need another redesign, you need clarity.
We help product owners to turn uncertainty into priorities through research, behavioral insights, and product strategy.
Book a Product BriefingThe work we’re drawn to: Products made with people in mind.
We work with teams creating products in education, healthcare, social impact, and gamified experiences.
Education
Learning platforms, assessments, student journeys, and tools that help people progress.
Healthcare & Wellbeing
Patient tools, care journeys, wellness products, accessibility, and sensitive user experiences.
Gamified Experiences
Learning games, simulations, reward systems, and interactive experiences designed to motivate - not to exploit.
Social Impact
Digital products and services designed to improve access, inclusion, communities, and everyday life.
Choose the depth of review your product needs.
From a focused UX audit to strategy and implementation, each package gives you clear findings, prioritized next steps and a defined scope.
Basic Review
4 business days
- Review of one focused journey or product area
- 15–20 minute recorded walkthrough
- Concise action brief with the most important opportunities
- Priority, likely impact, and implementation effort
- Clear recommended next steps
- Delivered within four business days
Standard Review
7 - 10 business days
- Review of up to two connected journeys
- Prioritized findings and recommendations
- Annotated screenshots
- Benchmarking against up to two relevant products
- Quick improvements versus deeper structural changes
- Likely impact and implementation efforts
- Structured implementation plan
- Recorded presentation of the findings
Premium
12 - 15 business days
Scoped per project complexity
- Everything in Standard Review
- One prioritized design intervention in Figma or Framer
- Up to three connected screens or sections redesigned
- Design annotations and implementation guidance
- Strategic product roadmap
- 60-minute presentation and Q&A
- Seven business days of email clarification after delivery
Not sure which fits? Start with a short Product Briefing. We’ll help define the question and recommend the smallest scope that can answer it. Let’s talk →
See how clarity becomes action.
Selected projects showing how research, design and technical thinking turn complex product questions into practical next steps.
Sound Wave
A communication assessment system used in executive briefings and individual coaching. We reorganized two reports around clearer hierarchy and a shared visual language, making complex results easier to understand.
See the case
Tensor Care
A MedTech platform for clinically validated cartilage analysis. We designed and implemented its patient upload flow, translating technical requirements into clear guidance and immediate feedback.
See the case
VV Insurance Broker
An insurance extranet used by agents, brokers, and partner organizations. User interviews revealed that more than 60% of the evaluated elements were rarely used, so we reorganized the experience around the workflows that mattered most.
See the caseNotes from the research desk.
Short reads on UX, behavior, product strategy, and decision-making. Practical ideas rooted in research and real-world work.
Designing for Gen Z without designing for distraction
What actually matters to a generation that grew up with more choice, more noise, and lower tolerance for friction.
Read article
Gameful design, beyond points
How to design systems that drive motivation, learning, and meaningful progress—without relying on cheap rewards.
Read article
The cost of confident guessing
Why promising ideas sometimes lead teams in the wrong direction, and how asking better questions can lead to better decisions.
Read article
FAQ.
Everything you need to know before booking a Product Review
A Product Review is a fixed-scope, evidence-informed assessment of your digital product. It combines UX analysis, behavioral principles, benchmarking, business context, interface evaluation, and implementation considerations to identify what should be improved first.
Not exactly. A traditional UX audit often focuses mainly on usability and interface issues. This review looks more broadly at the product, including user behavior, business priorities, communication, conversion, structure, and practical implementation.
You do not need to decide alone. After you submit your request, we will discuss your product, current challenge, and expected outcome during a short Product Briefing. I will then confirm the most appropriate package before payment.
You will complete a short questionnaire and choose a time for the Product Briefing. During the call, we will clarify your goals, scope, and available materials. Afterward, you will receive a written confirmation with the deliverables, timeline, and payment instructions.
No. Analytics can strengthen the review, but they are not required for every package. If data is available, I will use it as one source of evidence. If it is not, the assessment can still draw from product analysis, UX principles, benchmarking, and behavioral research.
Product Reviews focus on understanding the problem, identifying priorities, and providing practical recommendations. Some packages include annotated interface proposals or edits to existing Figma and Framer files, but implementation isn't included unless agreed as a separate engagement.
No specific business result can be guaranteed. Conversion also depends on factors such as traffic quality, pricing, positioning, implementation, technical performance, and market conditions.
What I guarantee is a thorough, evidence-informed review with clear reasoning, prioritized recommendations, and suggested ways for your team to evaluate the outcome.
Each report can include suggested success indicators relevant to the reviewed product, such as CTA engagement, completion rate, conversion, navigation behavior, or user feedback. Measurement and ongoing monitoring remain the responsibility of the client or their analytics team.
ADW Studium
Research, design, and technology working together to create products that improve everyday life.
Illustrations & playful goods.
A collection of illustrations, prints, drop-shipped products, and playful experiments that don't quite fit the rest of the studio.
Get to know it
